In-Store Insights: Timeless Principles for Managing Retail Associates and Why You Need Them NOW More Than Ever Before

Let’s get right to the point. Managing people is the hardest part of any job. In retail, it’s most of what you do . . .

     • Who covers Johnny’s shift because he called in sick again?

     • Why can’t I get Crystal to do more than chat with her friends when the store’s not busy?

     • What do I do with Chad’s new piercings-and-sandals “look?”

     • How do I handle Jessica and Jackson who spend most of their time necking in the stockroom?

     • Why can’t Marcie make change? She passed the math test on the application.

And the list goes on and on. You know the drill. You deal with it every day.

Manage the new wave of associates

A new generation of workers continues to enter the marketplace. Their values are different. Their expectations are different. Their work ethic is different. Like it or not, we can’t manage the same way anymore.

This generation has grown up in a gadget-filled world. They’ve been taught that everything can be accessible 24—7—365 and if it’s not instantly convenient, it’s old-fashioned and not worth doing. (As one teen asked me, “Why do we have to stock the shelves? Isn’t there a robot that can do it?”)

And then they come to you and want to work on THEIR terms.

It takes courage to be in retail these days. The customers are demanding, the pressures to produce are unrelenting and then there’s the labor cost target you were given for this month. On top of all this, you have to make sure that Buffy showed up on time, in uniform, is greeting customers and not hiding in the back room text-messaging her friends.

I could go on . . . and so could you. But you want answers, solutions and strategies, not philosophy. Good! Because this is not a philosophy book.

In-Store Insights: Timeless Principles for Managing Retail Associates and Why You Need Them Now More Than Ever Before is a compilation straightforward chapters on how to get the job done. They don’t philosophize about the state of retail management, but provide proven tools and strategies for growing your store and its associates into a thriving enterprise.

But while these principles are timeless, the execution, unfortunately, is not. Retail management is hard work. Finding the balance of keeping a lid on the day-to-day issues and planning for the future requires flexibility, focus, perseverance and a good dose of common sense. My hat goes off to those who open the doors every morning and lock them every night.

If you’ve been in retail for a time, chances are you’ve heard all this before. But this compilation is designed to provide a quick reference for new managers and a reminder for retail veterans on how to take the people management of your store to the next level.

Get simple, direct wisdom from those who do it best!

Order this book today, read it tonight and put the strategies to work tomorrow! It’s that EASY!

Want to know what you’ll get? Buy this book and you will learn:

     • Why managing by outcome instead of task builds trust, productivity and the bottom line . . . and the steps for doing it.

     • How to deal successfully with the “dress code dilemma” . . . without creating an insurrection among young staffers.

     • How to tame the chronic tardiness tiger . . . without becoming Attila the Hun.

     • Why supervising according to corporate values, instead of personal values, will save you time, money and heartburn . . . and the four-step process for creating these expectations.

     • Why seniors can be the key to your recruiting woes . . . and how to consistently attract the best ones.

     • Why “Help Wanted” doesn’t work . . . and how to insert “values messages” into your recruiting efforts which will increase the suitability of those you attract.

     • How to secret shop your recruiting process . . . and discover the subtle actions that may be undermining your efforts.

     • Four proven strategies for putting excitement into your employee referral program . . . and reaping the rewards of better applicants. (You do have an employee referral program, don’t you?)

     • How to interview by walking around . . . and learn so much more about each applicant in the process.

     • How to make retail the career of choice for your associates . . . and benefit from the rise of emerging managers and leaders.

     • How to make your positions more than just a default for every unemployed local . . . and see your bottom line increase significantly.

     • The six secrets to a successful orientation . . . that can increase retention measurably over the next 30 days.

     • Five strategies for winning the competition for your employees’ “share of mind” . . . and keep them focused on your customers.

But wait! There’s more.

You’ll learn:

     • The “new rules for recruiting” . . . and why these ten insights are worth many times the cost of this little book.

     • The 12 “new rules for retention” . . . and why following these strategies will keep you from losing good people to the guy in the next store.

“But I’ve been in retail forever!”

You may say, “I’ve been in retail for years and I know all this.” I bet you do! But do you practice it? The best managers never stop learning. How about YOU?

Here’s What You Get.

You get 60 great chapters in all, on topics including:

Chronic Tardiness: Taming the Attendance Tiger

Dealing with the Dress Code Dilemma

Managing Millennials in Today’s Retail Environment

If You Want Good People, You've Got to Take the Initiative

Recruiting Dollars: Don't Spend Them. Keep Them!

Senior Workers: What a Concept!

Help Wanted Doesn't Work

Secret Shop Your Recruiting Efforts

Putting Excitement into Employee Referrals

Interview by Walking Around

Winning the Competition for Share of Mind
Employee Judgment: Can You Trust It?

"Where's the Bathroom?" And Other Secrets to Orientation


Manage Your People With Ease

So what are you waiting for? Have these timeless principles on your desk in the next five minutes. Just click HERE to do so.

Let’s face it . . . If you’ve heard it all before, you need reminding. If you’re new to retail, this book is the perfect place to begin your study of employee supervision and motivation.

This is powerful learning for the best investment you’ll find in retail training today.

For only $29.95, you get more than 60 chapters containing proven strategies and timeless principles that will be saving you time, money and heartburn by the end of the day!

That’s 50 cents a piece. A decent cup of coffee would cost you three times as much!

Sooooo . . . . . if Johnny didn’t show up for his shift, Crystal is still yakking on her cell phone in front of customers and Chad’s giving you lip about wearing the uniform, click the link below and order In-Store Insights before you leave this page.

 

            Electronic book (CD) -- $29.95 

            Order Securely Online

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